Current Issue : October - December Volume : 2014 Issue Number : 4 Articles : 5 Articles
This exploratory study focused on the characteristics of the social media consumer and the non-social media consumer, and then compared the two groups over a two-year period (2010 and 2012). The exploratory study used two versions of a questionnaire, in which one version was directed to those who registered for at least one of the social media and a second version, which was directed to those who did not register for any of the social media. A plethora of demographic and psychographic variables were used in identifying both groups in both years, including Internet characteristics and information regarding the social networks adopted by social media consumers and their social media uses. Several hypotheses were proposed to compare these two groups. The hypotheses examined innovativeness, risk aversion, brand loyalty, and Internet satisfaction, which are salient variables for the marketer who is utilizing or considering utilizing social media. There were significant differences for innovativeness, risk aversion, and Internet satisfaction. The findings provide support for this latest Internet communications vehicle as a viable tool for marketers, particularly those who introduce new products and services to the marketplace....
Gasoline prices in Indianapolis, Indiana are characterized by significant increases followed by \ngradual decreases over time. This paper illustrates and extends a stylized graphical model of \nintertemporal price discrimination. Supplemented with institutional details and empirical \nevidence, this model explains the Edgeworth price cycle mechanism in the Indianapolis retail \ngasoline oligopoly. With effective price leadership, stations can extract consumer surplus from \ncustomer groups while increasing their variable profits. Policy implications are discussed \nshowing the welfare gains that can be obtained by making consumers aware of these cycles, \nallowing them the opportunity to re-capture some of their surplus....
This study explores the interdependence of capital structure and investment decisions by documenting the relationship between corporate leverage and investment choices. By using the data of consumer goods companies listed in Indonesia Stock Exchange for three years (2008-2010) as the sample, the obtained data was analyzed by applying multivariate regression analysis and t-test. The study found that the significant likelihood of a firm elevating-leverage to increase the company value, and investors saw this as the company was in a high-growth level. The result also revealed that investment decision had influenced positively on the company value, which meant the investors to assume the management had performed well in searching and investing the obtained capital from debt. It indicated that the market still viewed consumer goods industry as one of the prospective industries in Indonesia due to the fact of the big number of people lives in Indonesia providing a captive market, which are the industry characteristics and the influencing market conditions....
The social networking has become a phenomenon not only to the social system, but also to the \nbusiness activities. Engaging the social network for buying and selling products and services has \nbecome common, although these shopping sites are lacking of many trustworthy elements due \nto their limited virtual characteristics. Thus, it motivates us to examine the role of emotional \nintelligence, trust and perceived value as significant psychological elements in predicting \nconsumers� decisions to engage in social networking online purchase. We then proposed a \nmodel that links relationships of emotional intelligence, trust, perceived value, purchased \nintention and confirmation. Using a survey conducted via a cross sectional study, we collected \ndata from 334 respondents who have taken part in social networking online purchase. Based on \nthe regression analyses, the findings reveal that consumers� decisions are explained by \nemotional intelligence and trust. Besides, trust plays the role as a predictor for perceived value \nand purchase intention. In addition, there are also significant relationships between perceived \nvalue and purchase intention, and between purchase intention and confirmation. The study \ncontributes to the understanding of emotional intelligence as the basis for online and mobile \nretailers in taking the appropriate strategies to attract more consumers and generate higher \nsales. Building on this research and for knowledge enrichment, future study may incorporate \nsocial informatics in building social intelligence of the future social business community....
Production planning is one of the most important functions in the process of production management.\nProduction planning in the intermediate range of time is termed as ââ?¬Å?aggregate production planning (APP)ââ?¬Â.\nAggregate production planning is an important upper level planning activity in a production management\nsystem. The present study tries to suggest an aggregate production planning model for products of Hafez\ntile factory during one year. Due to this fact that the director of the company seeks 3 main objectives to\ndetermine the optimal production rate, the linear goal planning method was employed. After solving the\nproblem, in order to examine the efficiency and the distinctiveness of this method in compare to linear\nprogramming, the problem was modeled just by considering one objective then was solved by linear\nprogramming approach. The findings revealed the goal programming with multi objectives resulted more\nappropriate solution rather than linear programming with just one objective....
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